JOB SUMMARY:

The Head of Deposit and Sales is a mid-level leadership role accountable for driving the growth and sustainability of the bank’s deposit portfolio and overall sales performance. This role is key to the bank's financial inclusion strategy, ensuring a strong presence in the target market while delivering innovative, client-centric solutions.

The ideal candidate will be highly strategic, analytical, operationally astute, and capable of leading and scaling a performance-driven culture.

KEY RESPONSIBILITIES:

•STRATEGIC LEADERSHIP AND ORIENTATION

•Formulate and implement short- and long-term strategies to grow cheap deposits & sales in line with the business objectives.

•Champion customer acquisition, retention, and deposit growth across all regions and touch points.

•Participate to the definition of bank strategy for deposit & financial services

•Work efficiently on key projects & activities with various departments, key stakeholders and partners of the company

•PRODUCT & CHANNEL DEVELOPMENT/OPTIMIZATION

•Understand and develop strategies for the bank’s deposit products, other financial services and digital channels that align with client needs, market trends and bank’s objectives.

•Optimize deposit products sales through digital channels, branch operations, etc.

•Support and propose product design, process optimization and launching activities

•Dynamic and periodical review of product features in relation to market changes

•Participating in or propose market studies in line with the bank’s product and channels

▪Regular competitors’ surveys to ensure our deposit and financial services remain

competitive

▪Internal and external feedback on financial services effectiveness to ensure

seamless services Lagos

•Participate in the development of commercial arguments, training of all staff on features of new products and any changes

in existing products

•Develop and participate in promotional strategy & campaign

•

DEPOSIT AND SALES PERFORMANCE MANAGEMENT

•Set quarterly deposit targets across the sales network and contribute to the definition of the yearly budget.

•Ensure achievements of monthly targets per product/per segment/zone & monitor KPIs.

•Analyze the performance of deposit mobilization and sales of all products, services & channels

•Develop and manage deposit portfolio in line with the bank’s orientation.

•Provide leadership, coaching, and performance oversight to branch and sales teams.

•Develop and implement training interventions to boost productivity.

CUSTOMER KNOWLEDGE AND ENGAGEMENT

•Understand and build strong relationships with the bank’s customers, leveraging targeted touchpoints, financial events/campaigns, and client feedback mechanisms to strengthen relationships and create a customer centric culture across all sales and network teams.

•Lead the development of deep customer insights through data analysis, field feedback, and market research to understand the unique financial behaviors, needs, and aspirations of target customer segments e.g. individuals, informal sector workers, and micro-entrepreneurs.

•Make informed decisions on product design, marketing strategies, and customer journey improvements.

•Design and oversee customer engagement initiatives that foster trust, build loyalty, and promote consistent usage of deposit products.

•Identifying, bringing, negotiating and growing big clients (HNI, institutional) & partnerships that could contribute to growing our PF and impact.

REVENUE GROWTH AND CUSTOMER VALUE OPTIMIZATION

•Assist /propose clients’ segmentation by needs and concentration

•Develop and implement strategic initiatives to drive upselling and cross-selling of financial products across all customer segments.

•Work closely with branch teams, relationship officers, and product managers to embed upselling and cross-selling goals into daily sales routines, performance metrics, and customer engagement strategies.

•Assist the Network to define or adapt deposit team for more efficiency & productivity

•Develop tools & documents to enhance and assist productive staff in their daily activities

OPERATIONAL & RISK COMPLIANCE

•Ensure that all deposit mobilization and customer onboarding processes comply with regulatory standards (CBN, NDIC, etc.).

•Mitigate operational risks through robust internal controls and oversight.

•Assist in creation and/or update of processes, procedures, guides related to all services, products and channels

•Ensure the existence of appropriate controls and the compliance of the users (permanent & periodic controls)

•Control and check of product & services compliance across the network of branches

•REPORTING & BUSINESS INTELLIGENCE

•Deliver regular performance reports to senior management, branch networks, with actionable insights and recommendations.

•Use analytics to monitor deposit portfolio performance, customer behavior, and market opportunities (weekly /monthly /quarterly basis).

•Ensure data accuracy and reliability of reports.

•Propose & develop KPIs and report optimization or creation to improve quality of reporting and information at all levels

KEY PERFORMANCE INDICATORS (KPIS):

•Monthly/quarterly/yearly deposit growth targets

•Evolution of CASA vs budget

•Evolution of cost of deposit and cost of funds

•Growth of average balance on various CASA & SP accounts

•Number of new current & savings accounts opened and activated

•Number of dormant accounts

•Usage of various channels and number of transactions and active usage per channel

•Sales staff productivity and branch level performance

•Number & volume of collection per MBO

•Deposit product penetration and cross-sell and upsell ratios

•Regulatory compliance audit scores

•Client satisfaction and retention metrics

QUALIFICATIONS & EXPERIENCE:

•Bachelor’s degree in Banking, Finance, Economics, Business Administration, or a related discipline.

•Master’s degree or MBA preferred.

•Minimum of 5 - 10 years in microfinance, fintech or retail banking, with at least 3 years in management position.

•Proven track record in cheap deposit mobilization & sales and monitoring, team leadership, and market development.

•Strong knowledge of digital banking channels in a microfinance context.

•Experience working in underserved or rural markets is highly desirable.

INTERNAL COMPETENCY FRAMEWORK ALIGNMENT:

•Leadership Competencies

•Strategic & Analytical Thinking: Demonstrates ability to think ahead, anticipate challenges, and propose innovative solutions.

•People Management: Inspires and motivates teams; builds strong talent pipelines and drives accountability.

•Change Management: Leads transformation and scale initiatives with clarity and empathy.

•Technical Competencies

•Deposit Product Development: Deep knowledge of product lifecycle, market fit, and customer value proposition.

•Sales Management: Advanced understanding of performance drivers, incentives, and channel strategies.

•Financial Inclusion & Community Banking: Strong grasp of microfinance models, client segmentation, and rural outreach strategies.

•Proficiency in MS Office packages with strong Excel reporting skills

•Strong Analytical Skills

•Problem solving skills

•Strong project management skills.

•Behavioral Competencies

•Customer Centricity: Prioritizes client needs and embeds customer voice in decision making.

•Autonomous & takes initiatives

•Drives results, structured, and organized.

•Ethical Conduct: Adheres to the highest standards of integrity, confidentiality, and compliance.